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About Lip
Redefining intimate wellness
We’re an award-winning Swedish brand redefining intimate care with clean, natural formulas — no questionable chemicals. Our mission is to break the stigma, raise the standard for vulva wellness, and create gentle products trusted by doctors worldwide.
THE LIP PHILOSOPHY ⭐️
Intimate care should never be awkward. We exist to normalize vulva care — empowering you with knowledge, confidence and a sense of pride in your body. Because taking care of yourself should feel natural, not taboo.
We believe in caring for you and the planet at the same time. Our formulas are made with carefully selected natural and organic ingredients, chosen to be gentle, effective, and kind to sensitive skin.
Dry intimate skin can lead to irritation, discomfort, odor, and imbalance. Our products help support natural moisture, soothe sensitivity, and keep the intimate area feeling calm and comfortable.
Your intimate skin has its own delicate ecosystem. Our products are developed to respect the skin’s natural balance, helping support a healthy microbiome, natural pH, and lasting freshness.
Words from
Dr. Rebecka Kaplan
"Soap-based products are the most common cause of intimate discomfort. Even mild soaps can strip the skin’s natural barrier, making it easier for bacteria and yeast to cause irritation. For a healthier vulva, avoid anything that foams."
Intimate talk
Our approach to fragrance in intimate care
Fragrance choices matter in intimate care. Discover why we avoid harsh synthetic perfumes and choose gentle, natural scents designed for delicate skin.
Vaginal dryness and painful sex — what every woman should know
Vaginal dryness can lead to burning, sensitivity, and painful sex. Discover common causes and how gentle intimate care can help you feel comfortable again.
The unspoken itch
Anal itching is more common than many think. Learn how gentle cleansing, barrier support, and the right care can help soothe irritation and restore comfort.
What you do on the outside affects everything on the inside
The vulva and vagina are closely connected. Gentle cleansing helps protect the microbiome, support pH balance, and reduce irritation and odor.
Menopause changes everything — even your vulva
Menopause can cause dryness, sensitivity, and imbalance in the vulva and vagina. Gentle, microbiome-friendly care helps support comfort and daily wellbeing.
Why prebiotics and postbiotics matter in intimate care
A balanced intimate microbiome supports comfort and skin health. Learn how prebiotics and postbiotics help protect, hydrate, and strengthen delicate skin.
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