Infertility is far more common than many realize. According to the World Health Organization (WHO), one in four couples in developing countries is affected. And yet, despite how widespread it is, we rarely talk about it.
Fertility struggles are often surrounded by silence, shame, or discomfort. Many women carry this burden quietly — sometimes without even sharing it with those closest to them.
At Lip Intimate Care, our mission has always been to break these taboos. Because when we talk openly, we reduce shame. And when we understand more, we can make better, more informed choices.
A changing landscape in fertility
Since the birth of the first IVF baby in 1978, fertility treatments have advanced tremendously. Today, IVF offers hope to many — but success is not always guaranteed.
Around 10% of women undergoing IVF experience recurrent implantation failure (RIF). This means that pregnancy does not occur despite the transfer of multiple high-quality embryos.
So what could be missing?
The emerging role of the microbiome
Recent research points to a fascinating and important factor:
the vaginal and endometrial microbiome.
Studies show that women experiencing fertility challenges, including RIF, often have an imbalance in their vaginal microbiome — with lower levels of protective Lactobacillus.
As Swedish gynecologist and obstetrician Dr. Rebecka Kaplan explains:
“An unfavorable microbiome in the vagina and uterus may be linked to reduced fertility, increased risk of miscarriage, and a higher likelihood of premature birth. The bacterial balance plays a crucial role in sperm survival, embryo implantation, and in protecting both the pregnancy and the baby from infection.”
Why balance matter
There is still much to learn. But one thing is already clear:
👉 A balanced intimate microbiome is essential.
The vulva is the body’s first line of defense — protecting the pathway into the vagina and uterus.
What we apply to this delicate area matters. It directly impacts the vaginal environment.
A more mindful approach to intimate care
At Lip Intimate Care, we believe in working with the body, not against it. Our products are designed to respect and support the natural microbiome — never disrupt it. Because when we care for this balance, we support more than just daily comfort.
